River Jam & ADK Gear Sale Brings Summer Energy to Old Forge

Mountainman Outdoor Supply Co. complex in Old Forge, NY. — Mountainman Outdoor Supply Co. in Old Forge, NY.

By mid-June in the Adirondacks, the rhythm shifts—longer days, warmer nights, and a noticeable uptick in movement across trails and waterways. River Jam & ADK Gear Sale in Old Forge at Mountainman Outdoor Supply Company leans into that seasonal momentum, transforming Father’s Day weekend (June 20, 2026) into a lively mix of live music, outdoor gear, and community gathering.

Held at Mountainman’s flagship location in Old Forge, this Adirondack outdoor event blends a retail sale with a full-on summer kickoff party—less about testing gear, more about celebrating being outside again.

This is where the season starts to feel social.

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Assorted gear for hikers in the Adirondacks. — Get the gear you’ll need to make the most of the season in the Adirondacks.

A Father’s Day weekend event in the Adirondacks with real energy.

River Jam isn’t just a sale—it’s a shift in tone.

Where spring events focus on preparation, this one leans into enjoyment. Live music carries through the space. Food and beer bring people together. Kids move between activities, including a bounce house, while adults browse racks of gear and apparel.

It’s equal parts outfitter event and summer gathering.

Canoers on Saranac Lake. — The Adirondacks are an ideal destination for canoers of every level. Photo courtesy ROOST.com.

What to expect at River Jam & ADK Gear Sale in Old Forge.

This is Mountainman at its most social—and most accessible.

Expect:

Live music throughout the event
Food and local beverages
Sales on clothing, footwear, and outdoor gear
Family-friendly activities, including a bounce house
A mix of locals, seasonal visitors, and weekend travelers

The vibe is casual but energized—think Adirondack basecamp meets block party.

Mountain bikers outside of Inlet, NY, in the Adirondacks. — Mountain biking near Inlet, NY. Photo courtesy ROOST.com.

Why this Adirondack event stands out.

Old Forge has long been a hub for outdoor recreation, but events like River Jam reflect something more recent: the blending of retail, recreation, and experience.

It’s not just about buying gear—it’s about situating it within a lifestyle.

You’re not just looking at hiking boots; you’re imagining where you’ll wear them. Not just buying a cooler—you’re thinking about lake days, campsites, and late sunsets.

That context gives the event its staying power.

Who should attend this Old Forge summer event.

River Jam draws a broad crowd and works especially well for:

Promotional flyer for Mountainman Outdoor Supply Company

Families spending Father’s Day weekend in the Adirondacks
Travelers exploring Old Forge and the Fulton Chain
Outdoor enthusiasts refreshing their summer gear
Anyone looking for a laid-back Adirondack event with energy

Event details.

River Jam & ADK Gear Sale
Where: Mountainman Outdoor Supply Company, Old Forge, NY
When: Saturday, June 20, 2026 (Father’s Day Weekend), 5 pm – 8 pm

Check Mountainman’s website or Facebook profile for updates

ADK Taste recommendation.

Treat this as an early-evening event. Arrive closer to 5 pm to browse gear before the crowd builds, then stay for music and food as the evening settles in. It pairs well with a full day on the Fulton Chain or nearby trails.

Stay in the Adirondack loop.

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